Thursday, January 22, 2009

Apple Reports Beats Expectations, Design Does Pay

Apple Reports Beats Expectations, Design Does Pay

Just last Sunday, we were talking about whether or not Apple's design edge would "save them" from a depressing economy, and today's results show that margins are stable, which is quite extraordinary in this financial environment. The (record) revenues came in at $10.17B, which translates in a profit of $1.61B for the fourth quarter of 2008. Here are a few highlights fpr Q4:



  • 2,5M Mac computers sold

  • 22.7M iPod sold

  • 4.3M iPhone sold (+88% compared to last year)

In short: even during hard times, good design sells. [link]




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[Source: Ubergizmo]