[GDC 2008] We were invited to attend an interesting discussion held by the PC Gaming Alliance, a group of companies that includes Acer/Gateway, Activision, AMD, Dell, Electronic Arts, Epic, Intel, Microsoft and NVIDIA. The Alliance has been created to solve one problem: Make PC Gaming easier to “consume” and extend the reach of PC Gaming beyond veteran/hardcore gamers.
What is the problem?
Unlike game consoles, the PC is an open platform with a multitude of hardware and software choices. This is a strength when it comes to high-end gaming systems because you always get the latest technology, but it is also a weakness because it confuses consumers who buy multi-purpose computers. There are examples of 2000 dollars PCs that are not capable of decent gaming and from a consumer’s perspective, it’s ridiculous – most would expect a $2000 PC to be somewhat gaming-capable. On the software side, games all have different minimum requirement specs (and sometimes completely bogus ones).
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[Source: Ubergizmo]
