H&M is targeting impulsive shoppers by placing semacodes on posters and billboards. Whenever you scan these semacodes with your cellphone, it will automatically direct you to the retailer's page on your cellphone, enabling you to make the purchase on the spot. Of course, you'll be able to choose the size and color - whatever you order will then be billed to your cellphone bill. I think this isn't too good an idea when it comes to clothing, as size M on two people of the same weight will look vastly different due to their natural shape. Probably electronics will fare better as they all come in just one standard size as advertised, without leaving you looking like a walrus in a bikini despite falling in the correct weight range.
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[Source: Ubergizmo]
