Blake Krikorian, Co-Founder and CEO, Sling Media Television Group is sitting down with Om Malik to talk Sling.
Krikorian opens by talking about what’s already working: the building blocks, he says, the enabling technologies—are all there. Now it’s the business model challenges that hold things back. It’s not about cable or online; computer or smartphone—It’s about both: Cable and satellite and IP TV; my PC and my phone.
The biggest challenge, says Krikorian, is making feed access ubiquitous regardless of location and device and figuring out how to make it easier to discover and define the content. There is already too much choice—cable companies have the upper-hand when it comes to number of channels. But the ability to find what people are looking for is not there especially when cable and satellite are concerned. On the other hand, “if you go online you have a fantastic set of tools.” There may be less choice but it seems more empowering. That’s because online experience is letting users control the discovery process—something extremely difficult on TV.
Krikorian expects TV to become more web-like—not in a sense of a browser but in the way online conceptual tools, like search and share, can empower the user and the user ecosystem. There’s a tremendous value to be unlocked, he says. So content is there, but the real differentiation is going to be about the user experience. Why isn’t TV like that already? “Cable guys are just not innovators.”
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[Source: Ubergizmo]
