Tuesday, October 2, 2007

RAZR 2 ad campaign in Russia

RAZR 2 ad campaign in Russia

Russian law forbids the use of cellphones during driving (as with many other countries in the world, although enforcing that law is another thing), and Motorola has cleverly taken advantage of that law by launching a new ad campaign around it. At first glance, it looks as though the phone fell off a sign, but it is actually hanging around three feet above the damaged luxury car. It is meant to deliver the message about driving responsibility without talking on your phone. Do you think this is clever or just plain stupid? I think it is a waste of a nice car like that.

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[Source: Ubergizmo]